Pepsi-Cola Products Philippines Inc. Essay Essay Example

Pepsi-Cola Products Philippines Inc. Essay Paper 1. Stakeholders 1. 1. The five-year miss and the injured: – as because of this incident a five twelvemonth miss lost her life and nil is more cherished that life. 1. 2. Customers: – because people were resting their hereafters in the custodies of this figure febrility publicity run. We will write a custom essay sample on Pepsi-Cola Products Philippines Inc. Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pepsi-Cola Products Philippines Inc. Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pepsi-Cola Products Philippines Inc. Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 1. 3. Victoria Angelo. her household and households like hers: – these people who didn’t have adequate money to eat were purchasing Pepsi in the hope of altering their whole life. The rich company Pepsi was doing money by doing these people believe that they might win a batch of money. Alternatively of utilizing their scarce resources for something more existent. these people spent it on Pepsi constructing up dreams of acquiring rich and taking a good life. 1. 4. Pepsi-Cola Products Philippines Inc. : as the run was launched by Pepsi-cola. it is responsible for the results like deceases. cases. injured etc. 1. 5. Pepsi-Cola International: – as Pepsi-Cola Products Philippines Inc. is a portion of the transnational house with subdivisions all over the universe. this incident might negatively consequence the gross revenues in other states. 1. 6. PepsiCo Inc. : as it owns 19 % of the company. 1. 7. Insurance companies: – The insurance companies are affected by this incident as a batch of the Pepsi-cola autos. trucks and waggons were destroyed by the angry public and these companies might hold to pay for it. 1. 8. Rivals particularly Coca-Cola: as a consequence of this incident coca-cola might be able to snap away a immense ball of the market from Pepsi. 1. 9. Government: – It has to do certain that companies follow the Torahs and they have to protect the guiltless consumers. The authorities has to do certain illegal and unethical activities do non go on. It has to do certain that the Torahs are implemented without any exclusions. 1. 10. Judicial system in Philippines: – as it is responsible for doing certain that no misdemeanors of Torahs and ordinances go on and people who do it are dealt with in the proper mode. 1. 11. Company Employees: – they might lose their occupations as a consequence of the public violences and losingss that Pepsi had to face. 1. 12. Peoples who ran the computing machine or made the computing machine plan: as they have a important function to play in the misprinting of the Numberss. 1. 13. Banks and fiscal establishments: – although non really clear from the instance Pepsi-cola might haven taken loans form other Bankss. 1. 14. Share and Stockholders: – although non really clear from the instance. the value of the portions and stock of Pepsi-cola Company might hold fallen. 2. Ethical Issues 2. 1. Trust: – A clime of trust provides improved communicating. greater predictability. dependableness and assurance among the customer’s. employees and the company. The people trusted Pepsi to pay them the money if they would win. But Pepsi dining do that hence interrupting client trust. something one time broken is really hard to recover. 2. 2. Egoism: – the company was merely believing about its ain involvements when it launched the run. It didn’t see the hapless people who might be lured by this figure febrility and pass the small money they had on Pepsi-cola alternatively of salvaging it and utilizing for nutrient. medical specialties. instruction etc. hence harming the guiltless clients. 2. 3. Misrepresentation: – With the winning Numberss pre-selected by computing machine and merely ten 1-million-peso awards available. the opportunity of anyone going a peso millionaire was one in 28. 8 million. But Pepsi drinkers didn’t know that. The few victors got saturation media coverage. and full households spent excessive clip and attempt roll uping bottle caps. 2. 4. Larceny: – these people who didn’t have adequate money to eat were purchasing Pepsi in the hope of altering their whole life. The rich company Pepsi was doing money by doing these people believe that they might win a batch of money. Alternatively of utilizing their scarce resources for something more existent. these people spent it on Pepsi constructing up dreams of acquiring rich and taking a good life. When Pepsi refused to pay the rightful victors their rightful money. the company robbed these people of their dreams. hopes and fiscal resources. 3. The defining of Public felicity a. There was possibly a small coaction of private public assistance and public good. The company was giving out prises valuing up to 1 million to people. Although the company intended to derive more market portion through this action. it besides helped people acquire more money and live a better life. On the other manus it was besides private public assistance as merely a smattering people truly profited from this action. Merely these few were able to take a better life and the bulk was left out B. Yes I think it is an appropriate good as one can non ever do material for the public good. It is non ever possible to make good for all on a big graduated table. You need a batch of resources. power to transport out actions on such a big graduated table. Alternatively it would be better to assist groups. households and single. This is comparatively easy to make and consequently a batch of people will profit from such actions. c. What should hold been otherwise I. Truth: – the company should hold told the truth in the advertizements. that the opportunity to win the game is highly little. This would assist particularly the hapless people in doing the more reasonable and invert their money in things what they truly need. two. Trust: – the company should hold tried to recover trust of the people by explicating to them that the error was non on intent and that they neer intended to ache people’s feelings. three. Consequences: – The Company should hold besides tried to explicate to the people that if Pepsi would pay the $ 18 billion to the people. so the company would travel broke and would hold to shut. This would ensue in 1000s of people fring their occupations. four. Government: – it should do certain that people understand such runs and don’t get seduced by such empty promises through better control over what the companies precisely advertise and what they do. d. Yes Pepsi was justified in non paying the full 1 million pesos: Doing that would intend that Pepsi would hold to pay a sum of more than $ 18 billion. a amount that would decidedly take to the company acquiring bankrupt. As a consequence of this 1000s of people would lose their occupations non merely in Philippines but besides in other parts of the universe where Pepsi operates as the Whole Pepsi administration would be affected by this immense loss. The portion and stock holder might lose a batch of money as a consequence of this loss at Pepsi. Thus it is a really complicated and damaging concatenation reaction that would be set of into action if Pepsi paid the money. Pepsi made a error in publishing the Numberss. something it did non mean to make. It kept its promise of giving out the 1 million to people who had the Numberss but now you can’t anticipate the company to pay $ 18 billion because of an honorable error. Everyone makes errors. e. Europe: – The response would hold been different as the people in Europe are non that hapless and populate a good life. They are non that desperate. They are besides good educated and understand such runs. South America and Africa: – the response might hold been similar to that in Philippines as the people are hapless and are despairing to hold money. Most of the people are non good educated and therefore don’t truly understand such runs. Asia: – the response here might be non that aggressive as in Philippine as the people are good educated and although besides being hapless they live in extremely developing states for illustration India. China etc. that are invariably attractive immense investings from around the universe. Multinational companies are constructing immense mills here and are outsourcing their maps in these states. As such the people are non that desperate. f. The houses offer was OK. it could hold offered some more money. but whatever it might hold offered it would hold neer been plenty for the people. The company had to believe about all its stockholders and paying the full sum would hold damaged batch of them for illustration Insurance companies. Company Employees. Banks and fiscal establishments. Share and Stockholders etc. It was in the best involvement of everyone for the company to pay 500 pesos and non the full 1 million. 4. What would I make? Probably the ethical rules violated have to make with trust that they would maintain their word. ( wage for victors ) even if it weren’t profitable. I don’t believe the ads said anything about conditions of payment are merely if they ‘choose the correct. low chance figure to guarantee low payoff’ . It seems besides that they need their clients. peculiarly since Coke clients will non be affected by Pepsi-Philippines determination non to pay off. I would do certain that the advertizements would advert the hazards and possibilities of winning. The people would be cognizant of the fact that it is really hard to win. This would assist a individual non to put all his hopes and resources in something that is itself a dream. I would besides seek to explicate to the people that if Pepsi would pay the $ 18 billion to the people. so the company would travel broke and would hold to shut. This would ensue in 1000s of people fring their occupations. I would seek to keep the good will of the clients. The jutting $ loss from loss in repute may be worse than paying the awards. Simply from a concern and ethical position. I would hold done something really rapidly to keep the good will of the clients one time I knew of the error. I would hold tried to recover trust of the people by explicating to them that the error was non on intent and that the company neer intended to ache people’s feelings. Possibly in Hong Kong the consequences would hold been less extremist or violent. However that wouldn’t mean that the company wasn’t merely as incorrect for their short-sightedness and sloppiness. Their sloppiness led to force and decease. Something should hold been done otherwise. Yes. 5. Application of to instance 5. 1. Personal Traits: Business determinations are made by persons or by commissions. therefore the moralss of concern in world is the moralss of the persons doing up the concern. A series of factors influence a individuals moralss: personal values. phase of moral development and moral approbation. The extent to which a determination maker’s behavior reflects personal values depends to some extent on the determination maker’s self-importance strength. field dependance and venue of control. There the Pepsi-cola company is a large participant with a batch of power which can take to high self-importance strength and venue of control. This might do the company to travel its ain manner and put incorrect criterions and usage questionable methods. Phases of development depict the type of principle used to choose options. Moral approbation characterizes the internal demand for blessing something that is barely present in large companies. Each of these traits either supports ethical or unethical behav ior. 5. 2. Stakeholders: A stakeholder is person who has a interest in an organisation or a plan. Stakeholders either impact the organization/program or are affected by it. Stakeholders include people who staff a plan ( e. g. . direction. staff ) ; people who are affected by a plan ( e. g. . clients. their households. and the community ) ; people who contribute to a plan in other ways ( e. g. . subscribers. support bureaus and foundations. voluntaries. spouse organisations. board members. etc. ) ; and people with a vested involvement in the plan ( e. g. . politicians. neighbours. etc. ) . rivals. providers etc. The company did non take into consideration the effects of this run on peculiarly its consumers. The Stakeholders influence determinations in both ethical and unethical waies. 5. 3. Organizational Culture and Traits It might be referred to as the common set of premises. beliefs and values that has developed within the administration to get by with the external and internal environment and that is passed on to new members to steer their actions within these environments. It provides a sense of individuality among members and promotes a committedness of the members to something larger than ego. It besides provides for stableness of the organizational societal system and principle and way for behavior. While organizational civilization serves as the overall gum of the administration specific facets of its civilization are influenced by the organizational traits for e. g. organizational clime and organizational ends etc. 3. 4. Dimensions of Decision Making The Decision Processes aid to explicate the types of ethical determination doing behaviors that occur in concern. Directors indicate there are specific actions that they will non permit – therefore. the minimal public presentation regulation. Once a set of determination options has been established. each one is evaluated on the bases of the Decision dimensions like economic. political. technological. societal and ethical issues. These issues are responsible at the terminal about the ethical nature of the determination. 3. 5. Moral Intensity The grade of moral strength influences the determination maker’s determinations. A individual with a high moral strength is tend to see moral and ethical issues more profoundly than a individual who’s moral strength lies really low. 3. 6. Minimal Performance Level/ Total Benefit Test The determination shaper applies a minimal public presentation regulation to each of the determinations that specifies the minimal acceptable public presentation degree for each of the determination dimensions. Any alternate that creates a struggle of involvement will be dropped from consideration. The minimal public presentation degree might be less than the coveted degree and when considered by itself would take to rejection of the option. Decisions Alternatives that survive the Minimum Performance Level regulation trial may so be subjected to the 2nd stage. entire benefit giving the overall value of each option. After the benefit for each determination variable has being considered has been derived. one would anticipate that the determination shaper would choose the option with the highest benefit. 6. Lessons Critical for organisations that are endeavoring to derive or keep a competitory advantage and that are in the procedure of re-structuring for the new century. Decision-making is an of import factor for turning organisational memory with freshly created cognition and a broader base of positions to utilize in subsequent decision-making state of affairss. Give a peculiar determination context and a determination shaper with a set of personal values. it may be really hard to see all sides of the issue. Individual. managerial and organizational success all depend on doing the right determinations at the right times. 1 However. decision-making is merely one constituent of the problem-solving procedure. Unless a job has been defined and its root causes identified. directors are improbable to be able to do an appropriate determination about how to work out it. Effective directors know how to garner and measure information that clarifies a job. They know the value of bring forthing more than one action option and weighing all the deductions of a program before make up ones minding to implement it. A major duty for all directors is to keep a changeless sentinel for existent or possible jobs. Directors do this by maintaining channels of communicating unfastened and monitoring. When a job involves others. they need to experience understood and accepted ; they must hold assurance that the job can be resolved ; they must swear direction to see the job as a learning experience and non as an alibi to penalize person. Whether blameworthy or non. the usage of the cloak of societal duty. and the bunk spoken in its name by influential and esteemed business communities. does clearly harm the foundations of a free society. I have been impressed clip and once more by the schizophrenic character of many business communities. They are capable of being highly far-sighted and clear-headed in affairs that are internal to their concerns. They are improbably short-sighted and muddle-headed in affairs that are outside their concerns but affect the possible endurance of concern in general. But the philosophy of â€Å"social responsibility† taken earnestly would widen the range of the political mechanism to every human activity. It does non differ in doctrine from the most explicitly corporate philosophy. It differs merely by professing to believe that collectivized terminals can be attained without leftist agencies. The societal duty of concern is to utilize its resources and prosecute in activities designed to increase its net incomes so long as it stays within the regulations of the game. which is to state. engages in unfastened and free competition without misrepresentation or fraud.

Cloud Computing Essay Example

Cloud Computing Essay Example Cloud Computing Essay Cloud Computing Essay Web-Based Applications That Change the Way You Work and Collaborate Online Page 1 Return to Table of Contents CLOUD COMPUTING Web-Based Applications That Change he Way You Work and Collaborate Online Michael Miller 800 East 96th Street, Indianapolis, Indiana 46240 Cloud Computing: Web-Based Applications That Change the Way You Work and Collaborate Online Page 2 Return to Table of Contents Cloud Computing: Web-Based Applications That Change the Way You Work and Collaborate Online Copyright  © 2009 by Que Publishing All rights reserved.No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechani- cal, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any lia- bility assumed for damages resulting from the use of the information contained herein. ISBN-13: 978-0-7897-3803-5 ISBN-10: 0-7897-3803-1Library of Congress Cataloging-in-Publication data is on file. Printed in the United States of America First Printing: August 2008 Trademarks All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Que Publishing cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trade- mark or service mark. Warning and Disclaimer Every effort has been made to make this book as complete and as accu- rate as possible, but no warranty or fitness is implied. The information provided is on an as is basis.The author and the publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained in this book. Bulk Sales Que Publishing offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U. S. Corporate and Government Sales 1-800-382-3419 [emailprotected] com For sales outside of the U. S. , please contact International Sales [emailprotected] com Associate Publisher Greg Wiegand Acquisitions Editor Rick Kughen Development Editor Rick KughenManaging Editor Patrick Kanouse Project Editor Seth Kerney Copy Editor Keith Cline Indexer Tim Wright Proofreader Paula Lowell Technical Editor/Reviewer Aaron Ricadela Publishing Coordinator Cindy Teeters Book Designer Anne Jones Page Layout Bronkella Publishing LLC Cloud Computing: Web-Based Applications That Change the Way You Work and Collaborate Online Page 3 Return to Table of Contents About the Author Michael Miller is a successful and prolific author.He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. Mr. Miller has written more than 80 nonfiction books over the past two decades, with more than a million copies in print. His books for Que include Absolute Beginner’s Guide to Computer Basics, How Microsoft Windows Vista Works, Making a Living from Your eBay Business, Googlepedia: The Ultimate Google Resource, and Is It Safe? Protecting Your Computer, Your Business, and Yourself Online. You can email Mr. Miller directly at [emailprotected] com. His website is located at www. olehillgroup. com. Dedication To Sherry. Life is a cloud. Acknowledgments Thanks to the usual suspects at Que, including but not limited to Greg Wiegand, Rick Kughen, Seth Kerney Keith Cline, and technical editor Aaron Ricadela. Cloud Computing: W eb-Based Applications That Change the Way You Work and Collaborate Online Page 4 Return to Table of Contents We Want to Hear from You! As the reader of this book, you are our most important critic and commenta- tor.We value your opinion and want to know what we’re doing right, what we could do better, what areas you’d like to see us publish in, and any other words of wisdom you’re willing to pass our way. As an associate publisher for Que Publishing, I welcome your comments. You can email or write me directly to let me know what you did or didn’t like about this book- as well as what we can do to make our books better. Please note that I cannot help you with technical problems related to the topic of this book We do have a User Services group, however, where I will forward specific technical questions related to the bookWhen you write, please be sure to include this book’s title and author as well as your name, email address, and phone number. I wi ll carefully review your comments and share them with the author and editors who worked on the book. Email: [emailprotected] com Mail: Greg Wiegand Associate Publisher Que Publishing 800 East 96th Street Indianapolis, IN 46240 USA Reader Services Visit our website and register this book at informit. com/register for convenient access to any updates, downloads, or errata that might be available for this book.Cloud Computing: Web-Based Applications That Change the Way You Work and Collaborate Online Page 5 Return to Table of Contents Cloud Computing: Web-Based Applications That Change the Way You Work and Collaborate Online Page 6 Return to Table of Contents Introduction IntroductionComputing as you know it is about to change: Your applications and documents are going to move from the desktop into the cloud. I’m talking about cloud computing, where applications and files are hosted on a cloud consisting of thousands of com- puters and servers, all linked together and accessible via the Internet. With cloud computing, everything you do is now web based instead of being desktop based. You can access all your programs and documents from any computer that’s connected to the Internet. How will cloud computing change the way you work? For one thing, you’re no longer tied to a single computer.You can take your work anywhere because it’s always accessible via the web. In addition, cloud computing facilitates group collaboration, as all group members can access the same programs and documents from wherever they happen to be located. Cloud Computing: Web-Based Applications That Change the Way You Work and Collaborate Online Page 7 Return to Table of Contents 2 Cloud ComputingCloud computing might sound far-fetched, but chances are you’re already using some cloud applications. If you’re using a web-based email program, such as Gmail or Hotmail, you’re computing in the cloud. If you’re using a web-based application suc h as Google Calendar or Apple MobileMe, you’re computing in the cloud. If you’re using a file- or photo-sharing site, such as Flickr or Picasa Web Albums, you’re computing in the cloud. It’s the technol- ogy of the future, available to use today. How does cloud computing work? What does cloud computing mean for the way you use a computer?What are the top cloud computing applications? Good questions all, and all answered in this book: Cloud Computing: Web-Based Applications That Change the Way You Work and Collaborate Online. I don’t pre- tend to answer every question you may have (the overly technical ones in particular), but I do try to give you a good solid overview of the cloud comput- ing phenomenon, and introduce you to some of the more popular cloud applications- in particular, those that facilitate group collaboration. And that’s where cloud computing really shines.Whether you want to share photographs with family members, coordinate volunteers for a community organization, or manage a multifaceted project in a large organization, cloud computing can help you collaborate and communicate with other group members. You’ll have a better idea of how this works after you read the book, but trust me on this one- if you need to collaborate, cloud computing is the way to do it. How This Book Is Organized Cloud computing is actually a pretty simple concept, but one with lots of vari- ations and ramifications.To help you better understand what cloud comput- ing is and what it does, I’ve organized this book into four major parts:  ¦ Part I, Understanding Cloud Computing, is the place for you to start learning about cloud computing. I explain how cloud computing works and examine which types of users can best benefit from this new technology.  ¦ Part II, Cloud Computing for Everyone, examines the practical bene- fit of cloud computing for users in three different scenarios: in the fam- ily, in the community and in the large organization. Part III, Using Cloud Services, is an overview of various types of web- based applications. You’ll learn about cloud services for scheduling, contact management, project management, word processing, presenta- tions, and other key applications. Cloud Computing: Web-Based Applications That Change the Way You Work and Collaborate Online Page 8 Return to Table of Contents INTRODUCTION 3  ¦ Part IV, Outside the Cloud: Other Ways to Collaborate Online, moves eyond strict cloud computing to examine other Internet-based tools for group collaboration, including web email, instant messaging, social networks, online groupware, blogs, and wikis. Taken together, the 20 chapters in this book provide an excellent overview of cloud computing. If you’re not sure what cloud computing is yet, you will be when you get done reading this book. Conventions Used in This Book I hope that this book is easy enough to figure out on its own, without requir- ing it s own instruction manual. As you read through the pages, however, it helps to know precisely how I’ve presented specific types of information.Web Page Addresses There are a lot of web page addresses in this book. They’re noted as such: www. molehillgroup. com Technically, a web page address is supposed to start with http:// (as in molehillgroup. com). Because Internet Explorer and other web browsers automatically insert this piece of the address, however, you don’t have to type it- and I haven’t included it in any of the addresses in this book. Cloud Services I also list a lot of web-based applications and services in this book; after all, that’s what cloud computing is all about.Know, however, that companies are constantly changing prices, coming out with new features, introducing com- pletely new services, and discontinuing older ones. With that in mind, every service and URL listed in this book is valid as of June 2008; chances are, how- ever, that something will change by the time you read the book. Special Elements This book includes two special elements that provide additional information not included in the basic text. These elements are designed to supplement the text to make it your learning faster, easier, and more efficient.Cloud Computing: Web-Based Applications That Change the Way You Work and Collaborate Online Page 9 Return to Table of Contents Cloud Computing In addition, I end each chapter with a side- bar- a chunk of text that goes beyond what is presented in the normal chapter text to provide additional information that may be of interest to you. I find these side- bars interesting but not necessarily essen- tial; you may or may not feel the same. note A note is designed to provide information that is generally useful but not pecifically necessary for what you’re doing at the moment. tip A tip offers additional advice that might prove useful to the task at hand. Let Me Know What You Think I always l ove to hear from readers. If you want to contact me, feel free to email me at [emailprotected] com. I can’t promise that I’ll answer every message, but I do promise to read each one! If you want to learn more about me and any new books I have cooking, check out my Molehill Group website at www. molehillgroup. com. Who knows- you might A caution warns you of a particular situation-be alert to .the warning! ind some other books there that you’d like to read. 4 [pic] CHAPTER 1 Beyond the Desktop: An Introduction to Cloud Computing n a world that sees new technological trends bloom and fade on almost a daily basis, one new trend promises more longevity. This trend is called cloud computing, and it will change the way you use your computer and the Internet. Cloud computing portends a major change in how we store information and run applications. Instead of running programs and data on an individual desktop computer, every-thing is hosted in the cloud- a nebulous asse mblage ofcomputers and servers accessed via the Internet.Cloud computing lets you access all your applications and docu-ments from anywhere in the world, freeing you from the confines of the desktop and making it easier for group mem-bers in different locations to collaborate. fe3 Cloud Computing: What It Is and What It Isn’t From Collaboration to the Cloud: A Short History of Cloud Computing . The Network Is the Computer: How Cloud Computing Works Companies in the Cloud: Cloud Computing Today Why Cloud Computing Matters Cloud 8 PART I Understanding Cloud ComputingThe emergence of cloud computing is the computing equivalent of the electric-ity revolution of a century ago. Before the advent of electrical utilities, every farm and business produced its own electricity from freestanding generators. After the electrical grid was created, farms and businesses shut down their generators and bought electricity from the utilities, at a much lower price (and with much greater reliabil ity) than they could produce on their own. Look for the same type of revolution to occur as cloud computing takes hold.The desktop-centric notion of computing that we hold today is bound to fall by the wayside as we come to expect the universal access, 24/7 reliability, and ubiquitous collaboration promised by cloud computing. It is the way of the future. Cloud Computing: What It Is-and What It Isn’t With traditional desktop computing, you run copies of software programs on each computer you own. The documents you create are stored on the com- puter on which they were created. Although documents can be accessed from other computers on the network, they can’t be accessed by computers outside the network.The whole scene is PC-centric. With cloud computing, the software programs you use aren’t run from your personal computer, but are rather stored on servers accessed via the Internet. If your computer crashes, the software is still available for others to use. Same goes for the documents you create; they’re stored on a collection of servers accessed via the Internet. Anyone with permission can not only access the documents, but can also edit and collaborate on those documents in realtime. Unlike traditional computing, this cloud computing model isn’t PC- centric, it’s document-centric.Which PC you use to access a document simply isn’t important. But that’s a simplification. Let’s look in more detail at what cloud computing is- and, just as important, what it isn’t. What Cloud Computing Isn’t First, cloud computing isn’t network computing. With network computing, applications/documents are hosted on a single company’s server and accessed over the company’s network. Cloud computing is a lot bigger than that. It encompasses multiple companies, multiple servers, and multiple networks. Plus, unlike network computing, cloud services and storage are accessible fromC H A P T E R 1 Beyond the Desktop: An Introduction to Cloud Computing anywhere in the world over an Internet connection; with network computing, access is over the company’s network only. Cloud computing also isn’t traditional outsourcing, where a company farms out (subcontracts) its computing services to an outside firm. While an out-sourcing firm might host a company’s data or applications, those documents and programs are only accessible to the company’s employees via the com-pany’s network, not to the entire world via the Internet. So, despite superficial similarities, etworking computing and outsourcing are not cloud computing. What Cloud Computing Is Key to the definition of cloud computing is the cloud itself. For our purposes,the cloud is a large group of interconnected computers. These computers can be personal computers or network servers; they can be public or private. For example, Google hosts a cloud that consists of both smallish PCs and larg er servers. Google’s cloud is a private one (that is, Google owns it) that is publicly accessible (by Google’s users). This cloud of computers extends beyond a single company or enterprise.The applications and data served by the cloud are available to broad group of users, cross-enterprise and cross-platform. Access is via the Internet. Any authorized user can access these docs and apps from any computer over any Internet connection. And, to the user, the technology and infrastructure behind the cloud is invisible. It isn’t apparent (and, in most cases doesn’t mat-ter) whether cloud services are based on HTTP, HTML, XML, JavaScript, or other specific technologies. It might help to examine how one of the pioneers of cloud computing,Google, perceives the topic.From Google’s perspective, there are six key prop-erties of cloud computing:  ¦ Cloud computing is user-centric. Once you as a user are connected to the cloud, whatever is stored there- docum ents, messages, images, applications, whatever- becomes yours. In addition, not only is the data yours, but you can also share it with others. In effect, any device that accesses your data in the cloud also becomes yours.  ¦ Cloud computing is task-centric. Instead of focusing on the applica-tion and what it can do, the focus is on what you need done and how the application can do it for you. Traditional applications- word pro-cessing, spreadsheets, email, and so on- are becoming less important than the documents they create. 9 10PART IUnderstanding Cloud Computing  ¦ Cloud computing is powerful. Connecting hundreds or thousands of computers together in a cloud creates a wealth of computing power impossible with a single desktop PC.  ¦ Cloud computing is accessible. Because data is stored in the cloud, users can instantly retrieve more information from multiple reposito-ries. You’re not limited to a single source of data, as you are with a desktop PC. Cloud computing is intelligent. With all the various data stored on the computers in a cloud, data mining and analysis are necessary to access that information in an intelligent manner.  ¦ Cloud computing is programmable. Many of the tasks necessary with cloud computing must be automated. For example, to protect the integrity of the data, information stored on a single computer in the cloud must be replicated on other computers in the cloud. If that one computer goes offline, the cloud’s programming automatically redis- tributes that computer’s data to a new computer in the cloud.All these definitions behind us, what constitutes cloud computing in the real world? As you’ll learn throughout this book, a raft of web-hosted, Internet-accessible, group-collaborative applications are currently available, with many more onthe way. Perhaps the best and most popular examples of cloud computing applications today are the Google family of applications- Google Docs Spreadsheets, Google C alendar, Gmail, Picasa, and the like. All of these appli-cations are hosted on Google’s servers, are accessible to any user with an Internet con-nection, and can be used for group collab-oration from anywhere in the world.In short, cloud computing enables a shift from the computer to the user, from appli-cations to tasks, and from isolated data to data that can be accessed from anywhere and shared with anyone. The user no longer has to take on the task of data management; he doesn’t even have to remember where the data is. All that mat-ters is that the data is in the cloud, and thus immediately available to that user and to other authorized users. Note: Developers and IT types might have a slightly different definition of cloud computing than that for an end user.To the people who develop and manage computer systems, cloud computing is all about horizontal scalability in the form of server capability; the technical challenge is developing operating systems and applica- tions to manage this sort of on-the-fly scaling-while keeping the mechanics of it invisible to , the end user. CHAPTER 1 Beyond the Desktop: An Introduction to Cloud Computing 11 From Collaboration to the Cloud: A Short History of Cloud Computing Cloud computing has as its antecedents both client/server computing and peer-to-peer distributed computing.It’s all a matter of how centralized storage facilitates collaboration and how multiple computers work together to increase computing power. Client/Server Computing: Centralized Applications and Storage In the antediluvian days of computing (pre-1980 or so), everything operated on the client/server model. All the software applications, all the data, and all the control resided on huge mainframe computers, otherwise known as servers. If a user wanted to access specific data or run a program, he had to connect to the mainframe, gain appropriate access, and then do his business while essen-tially renting the program or data from th e server.Users connected to the server via a computer terminal, sometimes called a workstation or client. This computer was sometimes called a dumb terminal because it didn’t have a lot (if any! ) memory, storage space, or processing power. It was merely a device that connected the user to and enabled him to use the mainframe computer. Users accessed the mainframe only when granted permission, and the infor- mation technology (IT) staff weren’t in the habit of handing out access casu-ally. Even on a mainframe computer, processing power is limited- and the IT staff were the guardians of that power.Access was not immediate, nor could two users access the same data at the same time. Beyond that, users pretty much had to take whatever the IT staff gave them- with no variations. Want to customize a report to show only a subset of the normal information? Can’t do it. Want to create a new report to look at some new data? You can’t do it, although the IT staff ca n- but on their schedule, which might be weeks from now. The fact is, when multiple people are sharing a single computer, even if that computer is a huge mainframe, you have to wait your turn.Need to rerun a financial report? No problem- if you don’t mind waiting until this afternoon,or tomorrow morning. There isn’t always immediate access in a client/server environment, and seldom is there immediate gratification. So the client/server model, while providing similar centralized storage, differed from cloud computing in that it did not have a user-centric focus; with client/server computing, all the control rested with the mainframe- and with the guardians of that single computer. It was not a user-enabling environment. 2 PART I Understanding Cloud Computing Peer-to-Peer Computing: Sharing Resources As you can imagine, accessing a client/server system was kind of a hurry up and wait experience. The server part of the system also created a huge bottle-neck. All communica tions between computers had to go through the server first, however inefficient that might be. The obvious need to connect one computer to another without first hitting the server led to the development of peer-to-peer (P2P) computing.P2P computing defines a network architecture in which each computer has equivalent capa-bilities and responsibilities. This is in contrast to the traditional client/server network architecture, in which one or more computers are dedicated to serv-ing the others. (This relationship is sometimes characterized as a master/slave relationship, with the central server as the master and the client computer as the slave. ) P2P was an equalizing concept. In the P2P environment, every computer is a client and a server; there are no masters and slaves.By recognizing all com-puters on the network as peers, P2P enables direct exchange of resources and services. There is no need for a central server, because any computer can func-tion in that capacity when called on to do so. P2P was also a decentralizing concept. Control is decentralized, with all com-puters functioning as equals. Content is also dispersed among the various peer computers. No centralized server is assigned to host the available resources and services. Perhaps the most notable implementation of P2P computing is the Internet.Many of today’s users forget (or never knew) that the Internet was initially conceived, under its original ARPAnet guise, as a peer-to-peer system that would share computing resources across the United States. The various ARPAnet sites- and there weren’t many of them- were connected together not as clients and servers, but as equals. The P2P nature of the early Internet was best exemplified by the Usenet net-work. Usenet, which was created back in 1979, was a network of computers (accessed via the Internet), each of which hosted the entire contents of the net-work. Messages were propagated between the eer computers; users connect-ing to any si ngle Usenet server had access to all (or substantially all) the messages posted to each individual server. Although the users’ connection to the Usenet server was of the traditional client/server nature, the relationship between the Usenet servers was definitely P2P- and presaged the cloud com-puting of today. CHAPTER 1 Beyond the Desktop: An Introduction to Cloud Computing 13 That said, not every part of the Internet is P2P in nature. With the develop-ment of the World Wide Web came a shift away from P2P back to the client/server model.On the web, each website is served up by a group of com-puters, and sites’ visitors use client software (web browsers) to access it. Almost all content is centralized, all control is centralized, and the clients have no autonomy or control in the process. Distributed Computing: Providing More Computing Power One of the most important subsets of the P2P model is that of distributed com-puting, where idle PCs across a network or across th e Internet are tapped to provide computing power for large, processor-intensive projects.It’s a simple concept, all about cycle sharing between multiple computers. A personal computer, running full-out 24 hours a day, 7 days a week, is capa-ble of tremendous computing power. Most people don’t use their computers 24/7, however, so a good portion of a computer’s resources go unused. Distributed computing uses those resources. When a computer is enlisted for a distributed computing project, software is installed on the machine to run various processing activities during those peri-ods when the PC is typically unused.The results of that spare-time processing are periodically uploaded to the distributed computing network, and com-bined with similar results from other PCs in the project. The result, if enough computers are involved, simulates the processing power of much larger main-frames and supercomputers- which is necessary for some very large and com-plex computi ng projects. For example, genetic research requires vast amounts of computing power. Left to traditional means, it might take years to solve essential mathematical problems. By connecting together thousands or millions) of individual PCs, more power is applied to the problem, and the results are obtained that much sooner. Distributed computing dates back to 1973, when multiple computers were net-worked together at the Xerox PARC labs and worm software was developed to cruise through the network looking for idle resources. A more practical appli-cation of distributed computing appeared in 1988, when researchers at the DEC (Digital Equipment Corporation) System Research Center developed soft-ware that distributed the work to factor large numbers among workstations within their laboratory.By 1990, a group of about 100 users, utilizing this software, had factored a 100-digit number. By 1995, this same effort had been expanded to the web to factor a 130-digit number. 14PART IUnderstandin g Cloud Computing It wasn’t long before distributed computing hit the Internet. The first major Internet-based distributed computing project was distributed. net, launched in 1997, which employed thousands of personal computers to crack encryption codes. Even bigger was [emailprotected], launched in May 1999, which linked together millions of individual computers to search for intelligent life in outer space.Many distributed computing projects are conducted within large enterprises, using traditional network connections to form the distributed computing net-work. Other, larger, projects utilize the computers of everyday Internet users, with the computing typically taking place offline, and then uploaded once a day via traditional consumer Internet connections . Collaborative Computing: Working as a Group From the early days of client/server computing through the evolution of P2P, there has been a desire for multiple users to work simultaneously on the same computer-based proj ect.This type of collaborative computing is the driving force behind cloud computing, but has been around for more than a decade. Early group collaboration was enabled by the combination of several different P2P technologies. The goal was (and is) to enable multiple users to collaborate on group projects online, in real time. To collaborate on any project, users must first be able to talk to one another. In today’s environment, this means instant messaging for text-based commu-nication, with optional audio/telephony and video capabilities for voice and picture communication. Most collaboration systems offer the complete range of udio/video options, for full-featured multiple-user video conferencing. In addition, users must be able to share files and have multiple users work on the same document simultaneously. Real-time whiteboarding is also common, especially in corporate and education environments. Early group collaboration systems ranged from the relatively simple (Lotus N otes and Microsoft NetMeeting) to the extremely complex (the building-block architecture of the Groove Networks system). Most were targeted at large corporations, and limited to operation over the companies’ private networks.Note: Whiteboarding is where one or more users draw on a virtual white-board that is viewable by all the members of the group. C H A P T E R 1 Beyond the Desktop: An Introduction to Cloud Computing15 Cloud Computing: The Next Step in Collaboration With the growth of the Internet, there was no need to limit group collaboration to a single enterprise’s network environment. Users from multiple locations within a cor-poration, and from multiple organizations,desired to collaborate on projects that crossed company and geographic boundaries.To do this, projects had to be housed in the cloud of the Internet, and accessed from any Internet-enabled location. The concept of cloud-based documents and services took wing with the devel-opment of large server fa rms, such as those run by Google and other search companies. Google already had a collection of servers that it used to power its massive search engine; why not use that same computing power to drive a collection of web-based applications- and, in the process, provide a new level of Internet-based group collaboration?That’s exactly what happened, although Google wasn’t the only company offering cloud computing solutions. On the infrastructure side, IBM, Sun Systems, and other big iron providers are offering the hardware necessary to build cloud networks. On the software side, dozens of companies are develop-ing cloud-based applications and storage services. Today, people are using cloud services and storage to create, share, find, and organize information of all different types. Tomorrow, this functionality will be available not only to computer users, ut to users of any device that con-nects to the Internet- mobile phones, portable music players, even automo-biles and home television sets. Note: The term cloud com-puting is a relatively recent one, gaining prominence in 2007 as a means of describing Internet-based distributed com-puting and its associated applications. The Network Is the Computer: How Cloud Computing Works Sun Microsystems’s slogan is The network is the computer, and that’s as good as any to describe how cloud computing works. In essence, a network of computers functions as a single computer to serve data and applications to users over the Internet.The network exists in the cloud of IP addresses that we know as the Internet, offers massive computing power and storage capabil-ity and enables widescale group collaboration. But that

Your thoughts Essay Example | Topics and Well Written Essays - 500 words

Your thoughts - Essay Example Running both programs simultaneously might present challenges to both students and their instructors; however, it is crucial for special needs students to attend regular class so that they can familiarize themselves with the new environment. Moreover, integrating these students with their colleagues helps to create situations where students with special needs feel inadequate (Mastropieri & Scruggs, 2010). As a teacher, I will use the information learnt throughout the course to think about ways that my teaching techniques and strategies will best meet the needs of all my students without sidelining any of them based on their unique needs. An issue close to heart entails the specific needs of culturally and linguistically diverse students (CLDs). CLDs fall under the category of students with special needs; whereby, their cultural or linguistic backgrounds impede their learning speed and ability to learn in general. Sheltering these students by limiting their exposure to native students their age does little to improve their fluency; however, it functions to undermine their self-worth. As a teacher, I would move to integrate both the concrete and abstract environment. Meaning, I would arrange sitting arrangements partnering students with unique needs with those without, whereas, I would incorporate examples from different cultural backgrounds while teaching concepts (Noll, 2013). This w ay, all students will be able to achieve their academic goals in an environment that recognizes their

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H.R.M - Essay Example â€Å"Thus, the HRM function positions itself in two ways: as the architect of new organizational structures and work systems, and as coach in management development processes and companion of employees in turnaround processes† (Van Marrewijk & Timmers, 2003, p.174) Organizational systems go through various changes over the years. A lot of factors trigger organizational leaders to come up with innovative strategies to keep their companies afloat especially in a sea of competition with others. Currently, the global financial crisis forces companies to re-think their operational systems as cost-cutting measures are being implemented for businesses to go on. As of yet, millions have been retrenched as unemployment rates continue to stagger. The once dynamic buzz in most offices has been replaced by occasional movement noises, frequent phone rings or for some, deadening silence. However, in some organizations, such is not the case. In an effort to save workers’ jobs, companies have come up with work alternatives that would cut costs while keeping their employees. Mostly it is the HR department that handles the job designs of employees. Instead of fully cutting the ties to employment, some workers have gone to work part time, flexitime, work from home or get into job sharing with some co-workers. These alternatives save the companies a lot of money on compensation and benefit expenses. Aside from that, many companies have adopted the â€Å"Hotdesking† arrangement which also cuts expenses for office space. Hotdesking has emerged as a new term for a work practice that started in the nineties. The term originated from old naval practices of â€Å"Hot bunking† where shifts of sailors share limited bunk space. It is also known as location independent working because workers are not assigned their own permanent work spaces and are just provided one as needed for the day (Gordano Knowledge Base, 2009). Hence, staff share work spaces on

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History Why did the Johnson Administration lead America to become so deeply involved in the Vietnam War after 1963 - Essay Example The conflict, of course, began when the French decided to release their colonial claims to Vietnam. The French army was driven from Vietnam in 1954, resulting in the Geneva Peace Accords. This created a temporary partition of Vietnam at the seventeenth parallel, until 1956, when nationwide elections would be held. While the Communist powers in the Soviet Union and China did want the entire nation of Vietnam to become Communist, they predicted that the 1956 election would accomplish their aims without bringing the United States into the conflict (The Wars for Vietnam: 1945 to 1975). Rather than initiate another conflict similar to Korea, the American government began a concerted effort to win the political minds of those living to the south of the Communist zone. A major part of this effort was the creation of SEATO (Southeast Asia Treaty Organization). Initially, the American efforts were successful: the 1956 elections brought Ngo Dinh Diem, a firm opponent of Communism, to power in South Vietnam. However, Diem claimed that the North Vietnamese were preparing to take the southern half of Vietnam by force, and the Americans began aiding his military maneuvers against the northern half in 1957. Diem used a variety of brutal internal measures in South Vietnam to quell the Communist insurgency, including Law 10/59, which permitted authorities to hold anyone who was suspected of being a Communist indefinitely, without bringing charges. Over time, Diem became increasingly autocratic, which made him an increasingly difficult leader for the United States to support. I n response, the Communist insurgency began to increase the amount of violence in its protests (The Wars for Vietnam: 1945 to 1975). The National Liberation Front was the official organization for those in South Vietnam who wanted to overthrow Diem's government. Created on December 20, 1960, the NLF had only one requirement for membership: applicants had to be opposed to Diem's rule. While the American government scorned the NLF as a mere puppet of the North Vietnamese Communist government, giving it the slur "Viet Cong," there are many who were inside and outside the NLF who claimed that the majority of its members were not Communists - thus showing how unpopular Diem had actually become. President Kennedy's policy toward Diem was neither full assistance nor full rejection: the United States supplied advisers and equipment to the South Vietnamese government, but did not commit a large-scale complement of troops to assist Diem's military in its conflict against the NLF (The Wars for Vietnam: 1945 to 1975). This level of assistance was not sufficient to keep the South Vietnamese government stable. After Diem's brother led raids on the Buddhist pagodas throughout the country, claiming that the priests were harboring Communists, there were protests throughout the country, including one in Saigon where a Buddhist priest set himself on fire. The Americans gave some of Diem's generals support for a coup, and so on November 1, 1963, Diem and his brother were captured and later killed. On November 22, however, President Kennedy was assassinated, bringing Vice President Lyndon Johnson into the role of Chief Executive

Globalization And Impact Of Mcdonalds Globalization Commerce Essay

Globalization And Impact Of Mcdonalds Globalization Commerce Essay In the irreversible tide of globalization, whether developed countries or developing countries, regardless of whether it is willing, have consciously or unconsciously integrated into the process, or they will lose living space. Certain culture is linked to a certain level of economic development. Economic globalization is bound to have profound effects on global culture, so all kinds of culture are undergoing great changes under the great driving force of economic globalization. Culture has a lot to with the contemporary way of life, so globalization has a great impact on the consumers (David, 1996). In the process of globalization, many enterprises embark on a path from Localization to globalization, and McDonalds is just the example that plays an important part in the fast-food business in the world. McDonalds has made a great success in the international arena since its inception, and it has left a deep impression on the mind of many consumers. Now McDonalds is not just a restaura nt, but also a cultural symbol, which has an impact on consumers. McDonalds has implemented a series of marketing strategies in order to adapt to the cultural environment of other countries, and this changes also affect the local consumers. Now McDonalds has become a global icon, and it affects the lifestyle of people worldwide. This article mainly includes two parts: the first part focuses on human consequences of globalization, and the second section is primarily about McDonalds globalization and the impact on consumers. 2, human consequences of globalization Globalization is a new phenomenon becoming increasingly apparent since 1980s, and it is the basic characteristics of our times (Steger, 2003). Globalization is a process, which refers to the flow of material and spiritual products break the shackles of regional and national boundaries, affecting every corner of life on Earth. Globalization also includes cross-border movement of personnel. The flow of human is the highest level of comprehensive between material and spiritual movement. In the process of globalization, the most obvious feature is economic globalization. Globalization has a great impact on human, and the influence is increasing with time going on. Correctly understanding and properly dealing with globalization is conducive to promote economic development and progress of human civilization. Just as every coin has two sides, globalization also has two different effects on human. Globalization has gone far beyond the economic field and is producing a wide range of influence on the international political, security, social and cultural fields. The positive effects of globalization are as follows: the first aspect is on promoting the development of innovation. Globalization promotes the global optimal allocation of production, resources, personnel, trade, investment and finance, which reduces costs and improves efficiency. If countries would like to explore advanced development model, they must consider the factors of globalization and make use of the opportunities of globalization. The second aspect focuses on promoting the rational allocation of resources. Globalization can reasonably allocate the worldwide Capital, technology, products, markets, resources and labor. Globalization has accelerated the free flow of production factors in the worldwide and formed a unified gl obal market, which promote the globalization of multinational operations and restructuring of global industry, and maximize the optimal allocation of resources. The third aspect is primarily about boosting human civilization. Based on globalization, global issues, global interests and global governance, human may form new common values of human and new human civilization, which can break the Wests leading role of human civilization and achieve a higher surpass than Western civilization. When seeing the positive effects of globalization, at the same time, the gradual accumulation of its negative effect can not be ignored (Stiglitz, 2003). The first aspect is about instability of the world economy. Globalization strengthens the instability of the world economy, which is adverse for countries to make a development. The relationship between national economies and the world economy is becoming more closely under globalization. Each countrys economic stability will depend not only on thei r domestic factors, to a greater extent by the tremendous impact of international factors. Fierce competition and economic instability increase the difficulty of developing the national economy. The second aspect is on global economic crisis. With the increasing close of the global economic chain, it has a big possibility that a sharp rise in energy prices, serious financial order out of control, obviously big countrys economic recession may cause the global economic recession. 3, McDonalds globalization and the impact on consumers 3.1 McDonalds globalization McDonalds corporate headquarter is located in the Illinois of United States, which is an international company of possessing multi-billion dollar. Now McDonalds has become one of the largest fast food chains in the world. Since the McDonald brothers and Ray Kroc, the founders of McDonalds opened its first restaurant in the Illinois of United States, McDonalds has established more than 30,000 restaurants, located in over 120 countries and the regions around the world, and its worldwide turnover is about 10.49 billion dollars ¼Ã‹â€ Ritzer, 2006 ¼Ã¢â‚¬ °. McDonalds is developing at a rapid speed, and McDonalds represents an American way of life in many countries. McDonalds sales firmly carbonated drinks that Coca-Cola Company offers, McDonalds and Coca-Cola Company practically form strategic alliances. McDonalds around the world make appropriate adjustments and try to be in accordance with the tastes of local people. In addition, McDonalds now controls some other restaurant brands, such as Aroma Cafà ©, and Donatos Pizza. In 2008, McDonalds total revenue reached 23.5 billion U.S. dollars, net profit of 4.3 billion U.S. dollars. Ronald McDonald as one of the McDonalds signs, a symbol of harmony and friendliness, represents that McDonalds will always be your friend and community member. McDonalds is ready every now and then for children and communitys development to devote its strengths. Childrens Charity Foundation of Ronald McDonald was established in 1984, and the organization has donated more than 5 million U.S. dollars to help the children around the world. McDonalds has made a great success on a global scale. Over half of McDonalds restaurants are located overseas, which is the globalization strategies of McDonalds. McDonalds restaurants can be discovered in 118 countries and regions around the world, serving 50 million consumers everyday (Alfino, 1998). McDonalds has opened 100 new restaurants in China a year, and meanwhile, McDonalds has accomplished it s goal of 1000 new restaurants by the opening of the 2008 Beijing Olympics, which are all the certification of McDonalds globalization. The founders of McDonalds have never anticipated that their ambition has so astounding influence. The influential development of McDonalds has an impact not only on the fast-food industry, but also on the contemporary way of life, and the impact is likely to accelerate in the early 21st century. 3.2 McDonalds impact on consumers Just as globalization has two different aspects of effects on human beings, in the process of McDonalds globalization, McDonalds impacts on consumers are also different, including positive effect and negative impact. Ronald McDonald is McDonalds Chief Happiness Officer, and he has lasted for about 50 years. Previously, children, youth, parents and other market segments were familiar with amiable Ronald McDonald, who was a good brand ambassador. McDonalds corporate culture is a kind of family-happy culture, which emphasizes its influences of happy culture. Duo to its huge influences, McDonalds has an impact on eating habits of consumers. MacDonalds has three characteristics: quick, cheap and widely accepted by the public. But the feature of fast has actually changed. Fast food restaurants have changed into the conveniently leisure and recreation area, so the function has changed (Schlosser, 2002). Now the restaurants have turned into the celebration ceremony, the premises of reading and writing, birthday party places, and leisure venue for chatting. From the feature of cheap, most people only occasionally patronize, which explains that the food is not real cheap. From a deeper level, the significance of McDonalds as a symbol of American culture is more obvious than as a symbol of fast food. McDonalds has become a cultural ambassador and make more people understand American culture. The meal price of McDonalds between species has little difference, so does the consumption level and the services provided. Warm dining environment and good services attract many kinds of social groups, and McDonalds is showing a different image in all kinds of peoples minds. All kinds of people with different needs and life experience see the same thing, and their feelings also are different (Tomlinson, 1999). They grasp a point of McDonalds culture from their own perspective. McDonalds have taken a wide range of measures in the business strategy, in order to meet all levels of society and people of all ages, such as facilitates for young lovers as the Valentines corner and Childrens Paradise. And the staffs are dressed up as McDonalds uncle, aunt, and play with children. Many children are fond of the food of McDonalds and they want to patronize McDonald as often as they can. Though many young lovers may do not like the food, they also want to go to McDonalds, because the environment of McDonalds is good (Ritzer, 1996). No matter McDonalds marketing idea and McDonalds business philosophy, are all established to attract more customers, and McDonalds has more and more huge impact on eating habits of consumers. When McDonalds affect the eating habits of consumers, it also shock the culture of different countries. In the context of globalization, different cultures around the world communicate, permeate, collide and merge with each other. No strong cultural is not a real power. If countries want to become a power, they should prevent its own culture from cultural erosion. In the process of McDonalds globalization, McDonalds has a great impact on local culture, which may cause cultural erosion for residents. McDonalds transforms its marketing strategies into pursuing cool, excitement, and adventure, which has a great attraction by the young family (Paul, 1997). Young family is lack of judgment ability, and McDonalds culture may cause them making a mistake. The themes of cool, on your own decision, playing my game are very popular among young people, due to the influences of McDonalds, and these themes may have a violation comparing with local culture. For example, as long as customers shout I m lovein it at the waiter, they will be able to receive a cylindrical ice cream. Such activities are very popular with aggressive young people. Some students think that these activities are very fresh and interesting. All these may affect the native culture to some extent. Meanwhile, McDonalds have an impact on the contemporary way of life. Many children like the food of McDonalds and they want to patronize McDonald as often as they can. Some of them want to go to McDonalds and eat its food everyday, and the food of McDonalds becomes their main food. Nowadays, McDonalds has become the symbol of fashion and adventure. Some young people regard going to McDonalds as a fashion and adventure, which can demonstrate that they are the younger generation. In addition, McDonalds supplies fast food for consumers, which may affect the pace of life. Consumers tend to eat food quickly, and change their previous dietary habits. 4, conclusion Globalization has a great impact on human worldwide, and its impacts can be demonstrated from two aspects: positive impact and negative impact. Its positive impact refers to promoting the development of innovation, promoting the rational allocation of resources and boosting human civilization. Its negative impact focuses on instability of the world economy and global economic crisis. Generally speaking, globalizations positive impact on human beings outweighs its negative impact. Human beings should seize the opportunities of globalization and salute its threats, in order to make a long-term development. Globalization can be understood well by the process of McDonalds globalization (Featherstone, 1991). McDonalds can bring enjoyment for consumers, while it also affects eating habits of consumers, causes cultural erosion and has an impact on contemporary way of life. Globalization is an irresistible trend, and Globalization can give a beneficial effects on consumers as well as adverse effects. So consumers should make full use of its beneficial effects and resist its adverse effects in the process of globalization.

Vietnam War :: essays research papers

The very mention of the name Vietnam in the 1960s and '70s came to signify either a brutal jungle war or a spectacular failure of American power - or both. Thankfully, the combined legacies of French occupation, the Vietnam War and withdrawal of Soviet aid in 1990 have given way to the Vietnamese citizens' thriving entrepreneurial spirit, fueled by overseas investment and a relaxing of government control. And yet, the exotic chime of names and places still remains: Hue, Dien Bien Phu, the Perfumed River, the Plain of Reeds. The people are erudite and friendly, the food a delicious mixture of French and local cuisine's, and the scenery is sublime. Although Vietnam lies in the intertropical zone, local conditions vary from frosty winter in the far northern hills to the year-round subequatorial warmth of the Mekong Delta. At sea level, the mean annual temperature is about 27 degrees C in the south, falling to about 21 degrees C in the far north. Because of its wide range of latitudes and altitudes, there are no good or bad seasons for visiting Vietnam. When one region is wet, cold or steaming hot, there is always somewhere else that is pleasantly warm and sunny. Visitors should take into account the Vietnamese New Year celebration (Tet) which falls in late January or early February - flights and accommodation are often fully booked. Four great philosophies and religions have shaped the spiritual life of the Vietnamese people: Confucianism, Taoism, Buddhism and Christianity. Over the centuries, Confucianism, Taoism and Buddhism have melded with popular Chinese beliefs and ancient Vietnamese animism to form what is known as Tam Giao (or `Triple Religion'). The Vietnamese language (kinh) is a hybrid of Mon-Khmer, Tai and Chinese elements with many of its basic words derived from the monotonic Mon-Khmer languages. The most widely spoken foreign languages in Vietnam are Chinese (Cantonese and Mandarin), English, French and Russian, more or less in that order. Popular artistic forms include: traditional painting produced on frame- mounted silk; an eclectic array of theaters, puppetry, music and dance; religious sculpture; and lacquerware. Vietnamese cuisine is especially varied - there are said to be nearly 500 different traditional dishes, ranging from exotic meats such as bat, cobra and pangolin to fantastic vegetarian creations (often prepared to replicate meat and fish dishes). However, the staple of Vietnamese cuisine is plain white rice dressed up with a plethora of vegetables, meat, fish, spices and sauces. Spring rolls and steamed rice pancakes are popular snacks, and the ubiquitous soups include eel and vermicelli, shredded chicken and bitter soups. Some of the more unusual fruits available include green dragon fruit, jujube, khaki, longan, mangosteen, pomelo, three-seed cherry and water apple.

Why I Love Malaysia

Malaysia&Malaysia&Malaysia&it is a name that I always keep in my mind. It's the place that I start my heartbeat from birth, then I grow stronger and stronger until I am now. Without doubt, I love my own country, Malaysia. I think Malaysia is an ancient wonder of nature and full of aboriginal culture. I must confess that I love Malaysia because of its breathtaking scenery and the greenness of the rich land . It ¶s about sunny and moist along the year in this country. So, our land is rich of the tropical rainforest especially in the east coast of Malaysia.Just imagine that you take the canopy walk to get a bird ¶s eye view of the world ¶s oldest rainforest, it sures amazed you. Besides, Malaysia is well known for its natural scenic beauty. For instance, you can experience a cave exploration at Niah Cave or mountain climbing at Mount Kinabalu. Surely this is a nice change of pace, away from the hustle and bustle of the city life. Also, Malaysia is a cosmopolitan country but we hav e three major races, that is Malays, Chinese and Indians. Even though we come from different races, background, language and skin colour, we live as a big family.Instead of argument, we choose to live in a peaceful and harmonious atmosphere. We treat other people brotherly or sisterly and always have great respect for each other. We took every problem to round-table talks. There are also small number of natives people, which included the Kadazan, Bisayah, Iban, Melanau and so on. Indeed, Malaysia is a country of varied cultures and traditions. Here, I met many people from different cultures and we share our faith and trust. For instance, the Malays believe the existence of Allah and their traditional costumes is  µBajuKurung ¶.Besides, some natives also have very unique tradition. For instance, the Kadazan people in the Penampang of Sabah. The traditional costumes for Kadazan people is  µSinuangga ¶ and  µGaung ¶. Surely you can made a breakthrough for your exploration. They also have their own local beliefs. Furthermore, I ¶m always in high spirits to be under a festive atmosphere because we have many festivity in the whole year. During the season of celebration, the whole town is in festive mood and you may witness a great occasion in our country.The Chinese New Year celebrations falls to mark the beginning of the new year. This special events is the single most important festival in the Chinese Calendar and Chinatown celebrates it like nowhere else with a series of Lion Dance and dazzling light-ups. Truly, I love the local delicacies in Malysia. I really enjoy the traditional cuisine of local people. I have been offered different types of flavor of food, such as the taste of sour, sweet, bitter and spicy. I prefer the food of hot spicy, especially the chicken curry soup from Indians cuisine.I was on cloud nine when my tastebud exploded with spicy hot. However strong a man is, he can ¶t fight against fate! I found that the power of nature is out of our imagination and the coming of disasters are all of a sudden. So I feel lucky to be a Malaysian because Malaysia is free of natural disasters like earthquake, volcano, landslide, tsunami and others. I feel safe and secure living in this country. Deep inside, Malaysia is considered as a wonderland in my heart. On top of that, I relish eating local fruits.In my youth, I climbed rambutan and guava tree to pick and eat the fruits right off the trees. My favourite local fruits is durian and Indian mango. Durian is a large tropical fruit and it is a seasonal fruit in our country. The durian are cheap and easily available. Although it gives out an unpleasant smell, I even still crazy of it. Another is Indian mango which has an aromatic smell and its flesh is bright yellow, very juicy and sweet to taste. In a nutshell, I ¶ll always stick up with my country as it is such a beautiful land. Like no other, I will love you forever, MALAYSIA!

Trends in Communication Technology

TechnoloCharlotte Cole XCOM 285 November 23, 2012 Technology Trendy Communication Technology changes constantly and it may be difficult for businesses to always be able to keep up with the new technological trends that arise. Many companies do what they are able to and try to use technology as much as they can to promote their business and communicate with their current and potential customers.In today’s technological world we have the internet, cellphones, and social media to communicate with customers in addition to the old fashion way of commercial and other ads. Many businesses use Facebook and Twitter to promote their business because they are and the only cost involved (if you do not work on these accounts yourself) would be the manpower to keep these pages up-to-date. Cell phones are another way to communicate with customers but sending out mass text messages and coupons that can be used; I am not sure what cost is involved with this method.I do see many businesses use social media and other forms, but the larger companies seem to take advantage of technology the most. Keeping up-to-date websites is extremely important, but again this can be costly due to hiring someone to keep the site up and time consuming. My company is having a problem with this, which I feel affects our business because I daily have to contact customers with corrections on designs and colors of our products.I see there is a cost in using some of the different methods, such as running a banner on specific websites, having your own website or having your business website appears on Google, so this may limit many smaller businesses from using technology as much as they would like to. I do think that businesses use technology as much as they can and try to constantly look into new ways to promote.

wait essays

wait essays Spiders can be found in all environments throughout the entire world, except in the air and sea. (Biology of Spiders, R.Foelix) These invertebrates of the order Aranea are one of the several groups of the Class Arachnida, with about thirty four thousand species. They range in body size from only a few millimeters in length to almost five inches. All are carniverous and have four pair of walking legs, one pair of pedipalps, and one pair of chelicerae. (Spiders, W.Shear) Each chelicerae consists of a base and a fang. The fang folds up inside of a groove in the base until needed when attacking food, then moves out to bite and releases venom from a tiny opening at its end as it penetrates the prey. (Biology Of Spiders, R.Foelix) They are also used to chew, getting digestive juices inside the body of the prey then squeezing out the liquid lunch. The pedipalps are mainly used to catch and rotate the prey while the chelicerae inject it with poison to tear down the tissue. Later the bases of the pedipalps are used as chewing parts. (The Spider Book, J.Comstock) But in males, these palps are used to transfer sperm into the female. These twleve appendages are attached to a dorsal and a ventral plate, the carapace and sternum which cover the entire prosoma The bodies of spiders consist of two parts, an anterior part called the prosoma and a posterior portion called the opisthsoma. These two portions are held together by a narrow stalk called the pedicel. This narrow junction allows for the spider to be very limber and acts somewhat as a hinge between the prosoma and opisthosoma. So as a spider moves foward creating a web, it can continue in a straight line throwing its webbing in the direction it chooses. This is how spiders create their zig-zag web formations. (Biology of Spiders, R.Foelix) Covering both the prosoma and the opisthosoma is a waxy covering that enable...

American History Assignment Example | Topics and Well Written Essays - 250 words - 17

American History - Assignment Example After the General Order 147 was implemented litters were used in a more effective and accurate manner. Surgeon General Hammond attracted Secretary’s attention to the deteriorating situation with the ambulances and deaths of wounded soldiers on the battle fields. General Hammond suggested that medical department should be in charge of the whole medical organization. He backed up his argument by bringing various examples of wounded dying from starvation and insufficient system of rescue. General suggested several ways how to improve the medical organizational structure by guiding the work of ambulances, surgeons and nurses. Medical measures undertaken during the battle of Antietam and many others proved their effectiveness. Medical personnel were able to rescue people from the battle fields faster than before thanks to the effective use of ambulances. The number of casualties was minimized: ambulance corps worked effectively both on the battle field and work of surgeons was

Rehabilitation Assignment Example | Topics and Well Written Essays - 750 words

Rehabilitation - Assignment Example After the patient leaves the hospital, care continues to be provided at home. Rehabilitation care is also provided to people who do not require hospitalization and cannot be able to move to the outpatient rehabilitation facility. Rehabilitation requires the expertise of various professionals working in concert. Both multidisciplinary and interdisciplinary teams are the hallmarks of rehabilitation. The physician is considered to be the team leader assisted by other professionals. The multidisciplinary team conducts patients’ evaluation in their specific disciplines. However, the commonly used approach is the one that involves the interdisciplinary teams. Interdisciplinary members work together to solve specific problems for the patient (Peden, 2010). The team members include physiatrists, physical therapists, occupational therapists, rehabilitation nurses, psychologists and speech pathologists, in addition to social workers. Other members may include recreational therapists, vocational rehabilitation counselors, music therapists, audiologist, and kinesiotherapists. According to Peden (2010), some of the major categories of disabling conditions include disorders and injuries in pediatric, neurology, orthopedic, acute and chronic pain, medical, and sensory impairment. The World Health Organization (WHO) has various definitions that are commonly used to discuss the rehabilitation population. According to Peden (2010), WHO has established an international standard of definitions for discussing individuals with functional limitations outlined above The definitions are: Durable medical equipment that are commonly used in rehabilitation fall into five categories namely: prosthetics, orthotics, wheelchairs, ambulation aids, and high-tech devices, for example, computers. Illustrations of orthotics involves neck, spine, or back braces; prosthetics includes equipment such as artificial organs and mechanical organs;